About Pure White Lines

G’day Australia!

Always evolving, we bring together the very best of the past with thoughtfully curated new lighting, furniture and décor. For over 14 years, Matt and Juliet have created a truly unique home interiors destination across the UK and Europe — and now, we’re proud to arrive on Australian shores.

How It Started

Since 2012, founders Matt and Juliet have sourced antique and vintage pieces from across Europe and beyond, beginning with their original London shop on Hackney’s iconic Columbia Road Flower Market.

Today, PWL has grown into one of the UK’s fastest-growing lighting and furniture companies, with ever-expanding collections inspired by mid-century design and 19th-century craftsmanship. Our pieces now grace the homes of discerning clients around the world.

Working With the Trade

Alongside our retail customers, we collaborate with many of the UK and Europe’s leading interior designers. As well as sourcing one-of-a-kind pieces, we draw on our extensive manufacturing expertise to create bespoke commercial lighting and furniture for hospitality and design-led projects.

What’s next?

With several exciting commercial projects already in production for 2026, and the launch of our Australian retail website on the horizon, this is just the beginning.